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Abstract The ICRC wanted to replicate the People on War survey conducted in 17 countries in 1999 in the United Kingdom. This survey also marked the 30th anniversary of the Additional Protocols to the Geneva Conventions. The survey asked a representative sample of 1000 people the same questions asked in 1999 (baseline) in order to observe what has changed in British public opinion. The survey took place in August/September 2007 and its results were released in December 2007.